“After 20 years of considering to acquire my own brand of dog foods, my local Sales Manager Terry finally persuaded me to take the plunge.
I’ve always promoted all natural products, and the fact that the Signature products are 100% natural was the decider for me.
I found that the introduction to the range through Terry was simple and informative. I designed the the labels myself, and the changeover from the designer to Pero was extremely simple. The process of ordering my first shipment was easy, and in no time I had my own branded product sat on the shelves. I started to sell the products to customers by using my own brand as a strong competitor to the already available mainstream brands.
All of my customers loved the product, I have only ever had one or two customers switching back, our customer retention & loyalty has most certainly improved. Acquiring my own brand has had a massive impact on the business, it finally feels as if I’m making money for myself! Having complete control of my own brand and profit margins means no one can ever under-cut the brand and my price points.
I feel that all the Pero departments are extremely helpful, from the sales reps to the office staff, I feel a part of the Pero family.”